Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.
This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
Product details
- Paperback | 576 pages
- 10 x 10 x 10mm | 760g
- 13 Feb 2012
- Pearson Education (US)
- Pearson
- Boston, MA, United States
- English
- 6th edition
- 0130387754
- 9780130387752
- 1,025,770
Download Market-Based Management (0130387754).pdf, available at secure.drbook.co for free.
or Market-Based Management (0130387754). There are any Market-Based Management (0130387754) in here.
